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Pinterest Best Practices 2020 | NEW Pinterest Spam Policies | Tailwind SmartGuide

Pinterest Best Practices 2020 | NEW Pinterest Spam Policies | Tailwind SmartGuide

This is huge guys! Pinterest finally came
up with some very important information that will help us keep our accounts safe and within
Pinterest Spam Policies. We’ve been waiting for years to get a little bit of clarity about
the limits of pinning on Pinterest, and I’m happy to see that Pinterest started giving
us some idea of what can get us caught into spam filters. Hi! I’m Anastasia of,
I’m a Pinterest marketing expert. And in today’s video, you will learn what is changing
in Pinterest’s best practices this year. How you need to adjust your strategy to get
the best results from your efforts on this platform. And also, I will show you how some
of the new features introduced by Tailwind scheduler and developed in collaboration with
Pinterest, can help you stay within the recommended pinning limits and avoid getting your account
suspended on Pinterest. So, are you ready for it? Tailwind and Pinterest made together an hour-long
live session where they shared the best practices for Pinterest marketing for this year. But
I will do my best to give you a short version with the most essential information so you
don’t get your account suspended. Before I tell you the pinning limits, I need
you to understand something. Pinterest can not publish any specific numbers or limits
on their official pages because it would be equal to giving an exact recipe to people
who want to abuse the system. So what Pinterest is doing instead, they are
giving the good folks who want to follow the rules, a little bit of guidance through their
authorized partner. Technically, Tailwind scheduler will now show us certain pinning
limits and alert us if we are going overboard saving the same pin too many times, or saving
too many pins a day. The new Tailwind features are called SmartGuide and Spam Safeguard. Here are the questions that people asked me
here on Youtube and in my course about 3075 times so far, and I always had to answer based
on my experience and on the little pieces of information we could catch here and there
from a few interviews Pinterest representatives gave in the last two years. But now we know that Tailwind mentioned specific
numbers on their page about Pinterest best practices. I will give you a link to that
page in the description below this video, so you can always get back to it and see if
they made any updates. So, question #1 How many times a day I should pin on Pinterest? Tailwind’s going to enforce that we can
save no more than 50 pins a day using their scheduler. However, 50 seems to be the very top limit
and the recommended pinning volume is between 15 and 25 pins a day. Tailwind claims that
“If you Pin far more than this, you’re exposing your account to unnecessary risk
and hurting the distribution of your content on Pinterest. This leads to less engagement
for your Pins and less traffic to your website!” Question #2 How many times I can repin the same pin to
different boards? Tailwind will enforce a maximum of 10 boards
in the board list you are choosing to save any given pin. If you decide to save your
pin to more than 10 boards, you will see an alert like this one from the SmartGuide feature. Question #3 What is the recommended interval between the
pins when I save them to a list of boards? Previously, on Tailwind the minimum interval
of pinning to different boards was only 10 minutes. A lot of people abused this and used
to save the same pin to multiple boards in the same day. If you follow me for a while
now, you know I was always telling you guys be very careful with this. It is called repetitive
pinning and can get your account suspended. Well, now if you use Tailwind, the new minimum
interval is 2 days. Yep, you heard that right. You should not
even save the pin once a day, once in every two days is what Pinterest recommends this
year. Question #4 How many new pin images I should create per
page? Isn’t it considered spammy if I create 5 different images for one page on my site? No, it’s not spammy at all, it’s actually
what Pinterest wants from us. Obviously, it doesn’t mean you should save all 5 different
pins in one day. It only means that Pinterest prefers that the percentage of new images,
fresh pins on your account is higher than the amount of duplicate pins. By the way, the definition of a duplicate
pin has evolved. Previously, Pinterest and Tailwind said that duplicates where the pins
Pins with an exact image/URL combination saved to a specific board more than once. Now, if you check Tailwind’s Help Center
article about duplicate pins, they removed the part about the pins being saved to the
same board. It doesn’t matter anymore if you saved this pin to another board or to
the same board. What matters only is that this exact combination of the image and page
URL has already been Pinned to Pinterest before. Moreover, they added in parenthesis, that
it can be saved by you or anyone else! Which means that if you repin something saved by
other users from your site, with the same image and URL combination, you are also creating
duplicate pins. The good news is if you are following me on
Youtube you know I’ve been talking about it for over a year. Pinterest wants fresh
content, and rewards accounts that are able to consistently produce fresh pins for the
platform. You could ask me but why Pinterest is so obsessed
with fresh pins? Well, because historically, about 80% of all the content on Pinterest
platform were just repins and not original images. There is only one research I can quote
on this number, and Pinterest never shared their official reports. So I know it’s pretty
old research from 2012 that says 80% of Pinterest are repins and
only 20% are new images saved to the platform. And I am sure even nowadays Pinterest platform
consists mostly of repins. Just think about it. Some of the most popular viral pins on
the platform can get 10, 20 thousand repins or even more. So, each of those viral pins
is a source of thousands and thousands of repins. Obviously, it is a real struggle for
Pinterest to keep the share of “fresh” content on the platform higher. What became even more obvious to me after
this live session with Pinterest and Tailwind, is that Pinterest is already twisting their
algorithm in order to surface more fresh content on the platform. And in the future this trend
will only get stronger. So what’s the conclusion for us, content creators? Well, the conclusion
is we have to find our way to create multiple unique pin images for each page on our website,
to maximize distribution of our pins on Pinterest. I already published a video on my channel
where I’m showing how you can create 5 different versions of a pin in Canva, really quickly
within about 10 minutes. I’m also about to publish a new video that
will show you how you can do it even faster and easier in Adobe Spark. So, if you don’t
want to miss my new tutorials on the channel, then Subscribe and hit that Bell button to
get notifications about my new videos. Question #5 How different should be those pin versions
from one another, to be considers “fresh” pins? I hope Tailwind doesn’t mind if I show again
an example from their best practices page because I believe they have reviewed this
example with Pinterest team and this should demonstrate some of the elements of an image
you could consider changing to creating Fresh Pins: · First, you can use Different background
photos (including slightly different angles) · Second, you can create Meaningfully different
crops of the same image, which provides a new view or perspective. So you can focus
on a specific object in a photo vs. showing that object in a wider scene. I want you to pay attention here to the fact
that just by changing the text overlay on your image, you are not following the best
practices. Remember that Pinterest is a visual search engine and they have mechanisms that
allow the platform recognize when the same exact image is used over and over again, with
a slightly different text overlay. If you want to really follow the guidelines,
you should strive to offer a substantially different experience or perspective for Pinterest
users with those fresh pins! I’m sure guys you might have a ton of other
questions to ask, and I encourage you to do so in the comments below this video. These
were the fundamental questions and answers you needed to know about Pinterest best practices
moving forward. And of course if you want to always stay updated when changes this happen,
I invite you to join my Pinterest SEO Traffic Secrets program where you get access to me
in my private student-only Facebook group. I am answering all the questions daily in
that gruop. Yes, every single day, so you will never feel alone or lost while you are
building your presence on Pinterest. I will give you a link to my program in the
top right corner and in the description below this video. If you found this video helpful, give me a
thumb up, leave some feedback in the comments below the video. And Subscribe to see more
of my Pinterest tips which go live here on this channel on Thursdays! Meanwhile, don’t leave just yet – I picked
for you some of my best videos that are perfectly complimentary to what I was sharing with you
today. Click here and there to watch them! See you next time!

76 comments on “Pinterest Best Practices 2020 | NEW Pinterest Spam Policies | Tailwind SmartGuide

  1. I love your content. Helpful & in depth. You’ve inspired me to talk more about Pinterest as a new blogger via my channel. Keep up the great work✨

  2. I am first commenter and I have 10M+ views three profiles and I am your fan from Pakistan. I have tried your strategies that are awesome. #pdfhive #yourinfomaster

  3. Quick Tailwinds question: is there a way to skip a whole tribe's content? If I join a new group and there are 20k suggestions, nobody is going to click them all to get a clean start. Any ideas? Great channel btw!

  4. I’m not sure how you pulled off creating this content so quickly. You definitely covered all the important information.

  5. You took the best practices and presented them to us in a clear and concise way. Very impressive for a 13 minute video! I have a much clearer understanding of the changes now. Thank you!

  6. Hey, have a question about what I shared today? Let me know in the comments below 👇👇👇
    TAILWIND TRIAL (affiliate link)

  7. Thank you for this wonderful tutorial. I stopped pinning for a few months because I am a small blog and wasn't sure what duplicate content was and so many other questions. You have just answered them all and I am excited to get started again.

  8. I don't know if I understood correctly, hope I didn't, but if I create a pin and want to pin it to 10 boards, I'd take me 20 days? If that's correct, it seems like an awful move for those who can't spend money on tailwind…

  9. Anastasia, if I am creating new pins for my old contents. Should I upload the new pins again on the blog page and then Pin it from there? or it is enough to just upload it directly in my Pinterest board and repin it from there? Great video btw. Thank you so much for this insight!

  10. Awesome video, thanks so much for compiling this important info. I do have a question – I heard you say they want the percentage of your pins that are new to be higher than the percentage of your pins that are re-pinned. Does that mean after you pin a pin once to one board, it is then considered "old" and can only be counted new once? Which would mean if I'm planning on pinning 450 pins a month, I need to create 225 or more new pins to balance out the repins? Lol I hope this isn't too complicated… I may be confusing myself.

  11. Hello Anastasia! I really love your channel, it provides me so much great information about Pinterest. I'm a new follower of yours and I really enjoy how you keep us up to date with the new rules so that we don't get in trouble with Pinterest.

    After this video I am going to watch you other recommended videos so I can learn more about making different Pins on Pinterest. Thank you again so much for all of your research and sharing it with us.

  12. Great Post Anastasia! I learned a great deal today. You're my go-to source for Pinterest marketing info. I learn more from your channel about Pinterest than any other. Glad I found you. Thanks!!!

  13. So only have a maximum of ten boards. Then create seven new images and save one of those new images to the same ten boards for the rest of the week? So one image to the ten boards per day. Is that permissable?

  14. ⭐⭐ Excellent explanation of the Pinterest Changes and Expectations for Fresh Content. ⭐⭐
    You may need add "Professor of Pinterest SEO" to your title! 😉👍
    #Pinterest #Tailwind

  15. I never pin the same image to multiple boards even a same content pin in a single day…pinning every hour one pin in different boards… got my account skyrocket to appx 1m impression from less than a month from 180k ….Thanks your videos helped me a lot to get ideas on how pinterest works.💝💞💘💖💓

  16. Why do so many people want to repin? Is it just to get other people to pin their pins on their boards? Or is it just out of sheer interest?

  17. If I write a new blog post and It Contains 20 Images and I save them on Pinterest with the URL of the same page. Does It Spammy?

  18. I didn't understand about if others repined our content that would create duplicate content which Pinterest did not want. So you would, could, be penalized for viral content. Is that right?

  19. So, we can put a link with 4-5 new pins day? I know we cannot repin or same pin,, I asked unique image but same url how often I can use a day?

    BTW, I am a new following your channel 😊😊 you awesome

  20. I am learning new ideas from you about pinterest marketing. Your Videos are helping me much. I have a question: If i create 24 shedule pin in a day after 1 hour invertal between each pin. Will it be harmful for my account??

  21. Thanks for your great videos on Pinterest Updates.I have doubts on pinterest updates.
    1.How many times can i repin other content?This will be counted in tha 50 pins or not.
    2.What are the elements needed to create a fresh pins for a post?
    You said that we can create 5 – 10 pins per post.Right?
    So all these pins should have different titles,overlays,font style, font color and backgrounds right?
    Will you please answer these questions?
    I am following you for more than 1 year.I have studied a lot from you.Thank you for creating such amazing videos and group on facebook.

  22. Last week, I asked this question how many pins a day in your LIVE webinars .. Thanks for clearing my Doubt and appreciate you ..😍😍😍

  23. Hi i'm from Indian I try pin videos but came some error
    Can you please tell how to pin a video
    Have any rules on pon a video or other thing do then pin video

  24. If pinterest is recommending no more than 20 pins then whats the point of using aTailwind..
    Because i can just create new pins and manually schedule them on Pinterest on right timings..
    Please clear this..
    And my second question is regarding freah pins..
    Look i run a food blog and when i create new pins the recipe photo should be the same and the only thing i can do is change the text overlay
    Please clear this as well

  25. What should be the interval between 2 original pins?
    E.g. 5 minutes between publishing 2 pins.

    If I upload 50 complete original pins everyday with 5-10 minutes interval between each pins, is that a problem?

  26. Very informative, thanks! But what does this mean to saved pins? As far as I unhderstand Tailwind uploads all scheduled pins as NEW pins – so whenever I put a pin on one of my boards, which was uploaded by another user, it would already be a duplicated pin! In the announcement the Pinterest lady mentioned that to save a pin is perfectly normal….Does that mean that I cant pin external pins via Tailwind anymore, that I better should save them manually ? Usually I do a ratio of about 60% external pins, 40% my own pins ->given that 25 is the max daily pin-amount, that would mean saving 14 external pins manually..Wouldnt that render Tailwind kind of not-so-super-useful? Thanks!

  27. Hi ,

    First time watching your video, really find them helpful and clear .
    Beside using different images to create pin , what about the titles and description ? Do we need to make sure they are totally different from each other or can we just make some changes on it ? And do u think it is meaningless to join more group boards in order to share my pins with the new Pinterest 2020 practices?

    Thanks for the updates and sharing.

    Have a great day.

  28. You took the best practices and presented them to us in a clear and concise way. Very impressive for a 13 minute video!Thank you!

  29. Can I pin the copyright images from Google
    On my printerest pin less than 1% click
    So what should I do for get more click on pin

  30. Hey Anastasia! I was wondering. Do you use the PrettyLink plugin for cloaking your affiliate links? And if yes, do you recommend it over ThirstyAffiliates?

  31. Hello Anastasia.
    How are you today? Myself Shamsul Islam Sajib and I'm from Bangladesh. I'm very thankful to you because through you I'm on Pinterest since 2month. I saw your video for the first time where you showed how you earned 8k through Pinterest. this video inspired me to be on Pinterest. I started it very nicely but from Jan 19 I'm facing a problem. I got the highest impression on Jan 19 and it was around 60k. meanwhile, it started down and today its 1.9k only (On Jan 19 I collaborated my Board with a person). i can't even understand why this is happening. Can you please tell me why I lose that much impression in only 25 days? I'm feeling nervous. Btw, I'm a freelancer and working as a WordPress Developer.
    My Pinterest account:
    my Website:

  32. Thank you for the video, always super helpful!
    Do all the pins that I put on tailwind need to be on my blog post as well?

    Or should I pin one from my post and upload the rest somehow? If so, how? Thank you in advance.

  33. Hi Anastasia, thank you so much for your hugely informative videos. I would live in the UK and would love to buy your Pinterest traffic seo course. Just one question; is it essentially a strategy that you are selling as I am completely lost for a good pinning strategy and really need one to get traffic from Pinterest. Best wishes, Diana

  34. Hi Anastasia… I've been following ALL your good advice now for several weeks. And as you recommend to your viewers, about a week ago I also joined Tailwinds. My Pinterest traffic and website have gone through the roof over the last three days! I can't believe my eyes! Wow, I am so excited!! I went from zero followers to 38 followers in less than three days! My engaged audience is up 648,000%!! That's not a typo. And I went from around 20 link clicks to my website to 227. That's up over 22,000%!!

    Thank you for all your videos and good advice! I've already maxed out my 80 Tribe submissions for the month and am wondering if I should switch from "Tribes Pro" version to "Tribes Max." I'm wondering if 200 submissions might not be too much. Don't want to spam my tribes. Anyway, if you see this post, please let me know if you recommend 200, or if I should stick to the 80 I now have. "Thanks Anastasia!" And thank you again for doing such a great job setting up my website on New Years day! God bless you for all your good work. You are a blessing to me!

    Anyone else reading this, I highly recommend… don't be stubborn, follow ALL her advice, work hard, and you will succeed!

  35. Hi Anastasia, thank you for the information. I am confused about 1 thing… You said its ok to post the same pin in up to 10 boards on tailwind, but also that the same image and url are a duplicate. So by posting in multiple boards are you creating duplicates? And does that hurt or help your account?

  36. Hello Anastasia, thank you for the great content you are providing. now I just came across your videos yesterday and I already watched 50% of your videos on youtube, I have a few questions that I hope 🤞 will be answered,
    1- How many Pinterest business Can I hold as an individual? if many is the answer is there an issue in this regard.
    2- if I have multiple blogs and E com stores, do I need each Pinterest for each website?
    3- for Shopify and Woocommerce do you advise to start off using organic or paid ads on Pinterest?
    thank you in advance

  37. Hi, Anastasia! Gosh, I've been watching so many of your videos lately, I feel like we're old friends! lol! 🙂
    Regarding the new rules for pinning pins on boards a day, I know that for a business board, there must be rules in place, and I'm glad to learn of the boundaries. My question is for my PERSONAL boards–I save pins from all over to my recipe boards, and I've never really counted how many times I save each day to a specific board! Let's say it's a "breads" board (no pun intended!) I might pin 30 or 40 pins to that in a day–sometimes more! Is the count of how many times I pin to that going to add to the number of pins I also pin on my business boards? I know Pinterest says no more than 50 pins a day, but is that just on business boards, or does that mean 50 on business boards and 50 on personal boards, or on ALL boards combined? Thank you for your help! I just want to respect the rules and not get blocked!

  38. This is really useful. I was unclear about whether you can create different images for the same url and pin on the same day. Thanks so much for the clarity.

  39. Thank you,
    Question plz: which one of these category might have more success to sell on Pinterest pets items Or Art?
    Thank you for helping

  40. On my tailwind it has a triangle that says I have already pinned from this page on 7 or more of my selected boards. But I used fresh images for each post. What am I doing wrong can someone help me ???

  41. Thank you for this video, it’s very informative! I’m confused as to how many pins I can create that have the same URL link; can I create as many as I want, as long as I don’t pin the same post to more than one board in a 2 day gap?

  42. Hello Anastasia! Your channel is so informative. Thank you. I have a question, Does using the same description and Title for the 2 days interval on different pin images for same URL serve as duplicate content or it is okay?

  43. So does this mean that group boards are completely useless now? If Smartguide now tells us not to pin to more than 10 boards – the what’s the point of group boards?

  44. Hello, I was ready to give up on Pinterest and then I found your videos!! Can You tell me how long approximately it takes to get pins to rank?

  45. Hi Anastasia, Pinterest looks like a great platform to increase traffic to a website. However, it looks like Pinterest is good for B2C businesses.

    Do you have any tips on how to use Pinterest for a B2B website?
    I am in the export sector. The products I sell is basically organic and natural ingredients for the food, cosmetics and pharmaceutical industry.
    The leads that I am targeting are cosmeticians, restaurateurs,chocolatiers, supermarket owners, etc…
    Are those leads on Pinterest? If yes, what do I do so they start following me?🤔
    I could write blogs related to food, beauty and health. But I am not a retailer…
    My audience is importers, wholesalers and distributors.

    Thank you in advance.

  46. Hi Anastasia,,How are you?!Actually I'm little bit of confused about a matter,,Suppose I have created a pin in a board,if I want to save that same pin in my another 7 boards in the same day,,is that possible??

  47. Hello Anastasia Thank you for the great content! Just to make sure I understood correctly. If I create multiple pins with really different visuals and keywords but using the same link to my product landing page is it considered bad for Pinterest?

  48. Great Video! Pinterest can get super confusing, so this has really cleared things up! Does the 10 board limit still apply to group boards? I have around 20 group boards so how should I choose which group boards to pin the image too and should I change this up?

  49. I think I found the go to place for most up to date and accurate Pinterest related information – thank you for all the relevant content you put out!
    I'm new to this and I have a question: I know that Pinterest allowed affiliate links to be posted in pins last year, but I get contradictory information as to whether a Clickbank link can be posted. Do I need a landing page for a clickbank link or can I just post one leading straight to the affiliate offer? Thank you 🙂

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