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Ohio University’s online Master of Public Administration – Non-Profit Management webinar

Ohio University’s online Master of Public Administration – Non-Profit Management webinar


Hello everyone. Welcome to today’s online
Master of Public Administration webinar. Thank you so much for joining us. We will
be discussing today’s dates the non-profit management specialization and
have a quick conversation with our very special guest Dr. Jim Mahoney. We will
give everybody just another couple of seconds to be able to log on. I see that
there are some people attempting to log on as we speak, so give it just about 30
seconds and we will get started. All right everyone. Welcome. Once again
thank you so much for taking time out of your, no doubt, very busy days, today. My
name is Aili Byng. Some of you may have already spoken to me. I am the enrollment
advisor with Ohio University’s online MPA. Today we will be discussing, as I
mentioned before, the nonprofit management specialization and having a
quick conversation with our very special guest Dr. Mahoney, who is our executive
and residence. More about him in just a minute or so. So that you have an idea of
what we’re going to be doing today, here you’ll see today’s agenda. We are going
to try to keep this at right about 30 minutes if not just under– We know that
you all have busy days and we’re taking advantage of a part of your lunch hour.
So we’ll try to give you a little bit of that time in return. If we cannot get to
all of your questions, please do not doubt. I will reach out to you and answer
those questions individually, so let’s go ahead and get started with today’s
agenda. As you’ll see here we are going to be looking at here a little bit of
the program overview so you have an idea. It is 12 classes total, nine of which are
in what we call, the core coursework. 27 credits. You’ll see some of them shown
here. Public budgeting, foundations of public administration, organizational
leadership, public and private partnerships. Super exciting stuff. And
then you’ll also see in the next slide is two different concentrations that we
have currently. Public leadership and management concentration for nine credit
hours, three classes and then today’s conversation around the nonprofit
management concentration, also nine credit hours. And those are going to be
nonprofit financial management and resource development. Super crucial to
nonprofit managers, the nonprofit leadership and governance class and then
the really terrific – I hear such great things about this course and how it’s
helping nonprofit managers – the strategic communications and outreach class. So
let’s quickly dive into quick introduction
from our very special guests, executive- in-residence at Ohio, Dr. Jim Mahoney. Dr.
Mahoney say hello to all of our attendees. Hi hi. Tell us a little bit of
your background please. Other than the fact that I’m old, let me give you very.
Very quickly, I was a. After serving as an army officer, I was a school teacher,
elementary secondary principal. I was a school superintendent for 15 years and
all that prepared me for the best job I ever had, which was at Battelle for Kids,
which was a not-for-profit organization that really was devoted to improving
schools student performance and we had the pleasure of working with school
systems in many different states in doing that. So my my most recent
experience over the last 15 years was with a non-for-profit organization. Very
good and you currently serve as the executive-in-residence at Voinovich is
that correct? I am. And so I teach classes around this
on campus and then still work with a variety of not-for-profits and school
systems in my role as executive-in residence. So while I’m not directly
responsible, I still get to help in a variety of ways. Thank you so much. So
ladies and gentlemen, as you’ve probably heard me say, if you’ve spoken to me, but
it certainly bears repeating. This is an exact example of one of the things that
we say, sets us apart at Ohio University because you are going to be learning
from individuals who have that real-world experience. Who have not spent
although there’s nothing wrong with that, their entire careers in academia. Now
you’ve got someone here is very clearly displayed on the slide that you’re
seeing with really fantastic experience and background, that he brings to the classes that he is teaching and also to all of
the other professors that he has relationships with. So that really helps
the program in general, as well so let’s talk about. Dr. Mahoney, what really makes
a good non profit manager? I have worked in nonprofits before as a program
director for a number of years prior to the recession, so it really takes a very
specific skill set, as well as, having some things that are sort of outside the
norm, so real good sales ability for example. Dr. Mahoney I feel like you
would agree with that, so tell us a little bit about what you feel a good
nonprofit manager might have. We’ve got something here on the slide, but expound
on that a little for our attendees. Yeah let let I tell you what, I’m gonna start
with a book that just came out about oh maybe three months ago by Morton Hanson.
The book is called “Great at Work” and it was a study of about 5,000 managers and
employees and Morton Hanson worked with Jim Collins for a number of years. So
this is sort of a spinoff from his “good to great,” but one of the things in the
study, he looked at if you were hiring people and you could hire only for purpose
or passion what would you hire for and just imagine a 2×2 grid. Now of course we
want people who have both passion and purpose and their chances of being star
performers there at the 84th percentile. If you have neither, your chances is 10% but
when he isolates passion and purpose what’s clear is purpose matters more, so
when I come back to a good nonprofit manager, it is really important that you
believe in this mission. You believe in this purpose. The people whom I’ve seen
have made a real difference they they had some core beliefs and what
they were trying to accomplish and usually it started with what problems
are you trying to solve? What is it that if you did, would change the world? And so
as I think about the people that we had who worked for us at Battelle for Kids,
when we first started it was me and we grew to, at one time we probably
had 130 – 140 people. What everybody who came believed in that
mission so and there has to be clarity with it you know what you’re trying to
solve and you know what the purpose is and you have a host of all these. I also
think about this a Warren Bennis wrote a book many years ago and the quote he
added it was “Leaders do the right things, while managers do things rightly.” And
I want you think about the difference here. The difference is when you think about a
leader, you’re helping to cast a vision with people. This is. I’ll give you one of
my when I think about a mission I love the Alzheimer’s. Their vision is
this “A world without Alzheimer’s.” That has great clarity. That brings people
together. Managers – then you figure out how, what are the programs we’re going to
offer, how will we raise money to support those or create services that might sell
the communications both internally and externally because your internal
communications – I want to keep everybody who works there on board and my
experience is people are down on what they’re not up on and if only a handful
of people are working on the strategic part and everybody else doesn’t know,
that doesn’t work. So people need to, leaders particularly, need to communicate
internally but then externally what’s your brand, who are the people that
you’re trying to influence outside the organization, whom are donors that would
buy into that vision, and who would like to contribute ways, who are other
partners that you might work with that you could add value to what they’re
doing, but I think all of this starts with the
single most important thing is – What is our mission? What problem are we trying
to solve? And to be able to clearly articulate that because sometimes we get
into things and somebody it ought to be the thing if you get on an elevator and
we’re on the second floor and we’re going to the 18th floor, you’ve got
thirty three seconds to take that ride and somebody looks at you about your
organization and they go “Well what’s blank do?” You ought to be able to quickly
and clearly tell them that and that represents your mission. So what I think
about that there are lots of things that are inherent with adding to people’s
skills from marketing to communication and finance and doing a market analysis
because you know who are your collaborators, who are your competitors,
how do we become first, best, or different. So there’s there’s all these are all
part of it but I’m going to start with the core again which is your purpose.
What is your purpose? What problem are you trying to solve? Because that’s what
you need. A commitment to. That’s what carries people through long hours
because they are about making a difference and it’s why I’ve seen this
whole field become proliferated with so many more because people want to make a
difference. And social entrepreneurism because that’s not the. You can also do
that and raise revenue through good work. These are not at all correct. Yeah let me
stop there because I could go on for a long time. I’m not yeah. I know at the end
of the day you want to be a leader somebody wants to follow. Last time I
checked, there is no leadership without followership. And there’s a whole host of
skills that engenders followership that leaders can do. That’s what this
nonprofit management is about. Very good point and to your other point where
you’re using the elevator speech analogy. It’s funny that you use that because I
use that quite often in my conversations with prospective students, so that
they can see what our courses are going to help them do. The skills that are
going to be added to that toolbox that they’re carrying around. So for example
the strategic communications and outreach class really helped create that
communications plan that’s a living document that will help you do that very
thing if you find yourself in the elevator with Bill and Melinda Gates. And
you have an opportunity to say to them this is what my nonprofit is all about.
We’d love to be able to get your foundation support. This is something
that our coursework will really help you with and you will find. That you will
gain so much more, not only from the professors and Dr. Mahoney’s experience
in particular, but also your colleagues, your fellow classmates. They are also
going to be quite experienced and knowledgeable and you’ll be able to have
that real great exchange of ideas. So this course can really help you be
better than you ever thought you could be at this work. So Dr. Mahoney let’s
jump in quickly into a couple of these questions. Um let’s talk about how you
get an entire organization involved with fundraising. I think you touched on that
a little bit when you were talking about the leaders in the organization making
the decisions, but also having everyone on board. Let’s sort of expound on that a
little bit. Yeah I think transparency, typically when not-for-profits are at their
infancy, it’s a small group of people, but as you grow, at the end of the day,
fundraising starts with friend raising. And we all impact that and degree to
which we’re clear on, “ok here’s what we’re trying to accomplish, what are
sources of revenue, who are people that might be interested.” That ought to be a
conversation you have with the entire staff because it’s everybody’s
responsibility to articulate the mission, to create friends,
to share results, so that it matters. I mean one of the things that I really
appreciate. the huge expertise of some professors I work with. But I’m always
reminded of asked Dr. Charles Mayo founder of the Mayo Clinic when he got
ready to retire they say, “what’s the best advice you’d give to a new doctor?” And he
thought for a minute, he said, “You need to try to imagine that if you were a patient,
what kind of a doctor would you want and then be that kind of doctor.” It’s pretty
good advice for most things, so if you think about if you were a donor, what
would you want somebody to explain to you. What are the things. So I think this
is and I’d say in our organization this fundraising was everybody’s business. It
wasn’t just senior leadership and it really is because people come in touch
with so many different people but being able to again articulate the mission,
understand what the revenue model is because sometimes in our organization
there was a group who would go after grants, there’s another group that would
do partnerships, there was another group that would do donor contributions and
then our biggest group frankly was fee-for-service, to have some things that
others would want they’re willing to pay for so, but everybody in our organization
knew all these things. So and it kind of leads into the next one, I think about
what makes a successful event? And there so what’s our goal? When it’s over, who do
we want to have come? What do we want them to do? How do we want them to feel?
If you you’ve thought about what you want before you do it and then you’re
marketing it and then if it does what you hoped it would do and you have
evidence for that. So if I have an event where I’m just teaching somebody new
skills, but I may also have an event to where I’m targeting possible donors that
event may be different, so I need think about the outcomes of the event.
And then all those details to make it an event, so you’d want to come to. So that
it’s engaging, it’s interesting. I will tell you one of the hallmarks of a
successful event isn’t any different than a successful class. It’s where
you’ve been engaged. You don’t want to be in that position to where people have
long since stopped listening before you stop talking and the way to do that is
to find ways to engage people in the event. And you know I talked a little bit
about the funding streams, but depending on what your mission is, the funding
streams could be different but all of them represent an opportunity. So if I’m
creating a food bank. The funding streams for that it’s not likely that
I’m going to have. I’m going to sell an app with that. So the funding streams
could be in-kind services, it may be direct donations for people who want to
do that. So I think there’s a fundraising for plan for any kind of organization
but you need to go with what’s consistent with the mission and the
audiences that you’ll attract. It’s sort of like, I’m an old basketball coach
and part of what I did was, each year I would take the talent that I had and
we’d structure our offense around the talent. So if I had kids who love to run
and press, that would be different than if I had kids who were slower like to
rebound, control, you get the idea here. So so part. There isn’t a one plan fits all
but there are a set of questions. And that’s part of this whole program, so you begin
to take your passion and how do you turn that into a successful social enterprise
that generates revenue that enables you to do more good. But people who do this
come into it largely because they have a real heart for it. But a hearts not
enough you need some skills, some ideas to help you do it. Well that’s a really
good point Dr. Mahoney and this is the type of program, as you said, that will
help prospective students, increase that
skillset and that knowledge. The courses that were chosen were chosen
specifically for that reason, right? That’s why we go to grad school. To get
better at what we are doing. And then when we are mission driven individuals, as most people are in non-profit, that’s what we’re looking for from our graduate
program and the professors that are going to be helping us learn. So thank
you so much for that point. I think the last thing I want to point out on this
is, much like your financial guru might say to you for your own 401k or
retirement plan: diversify, diversify, diversify is probably a really good
motto to keep in mind when you’re talking about fundraising, right? Yeah and
I think one of the things that we used to talk about was we never wanted to
have a single point of failure when we first began. We worked with one
organization and work very very well, but if that organization. Our revenue was
dependent upon our relationship with them and what we sold and we didn’t want
to have a single point of failure and that’s true for revenues and so you
figure out what are other pieces you could do that are still consistent with
your mission that create a different stream of revenue generation. People
people want to help with things that are worthy of helping. And there are lots of
great models out there and ideas to look at. So yeah that’s the purpose in taking
classes so that you’re not only starting with a scratch of paper, you can learn
from things that you read, people who have experience, people who have written
about these topics that give you starting points.
So you can add your own ideas. That’s what this program does. It gets you
headed in the right direction but it’ll never take away from your own creativity,
your own relationships that you build with people to create models that work
for you. That’s a fantastic way to put that and so a perfect segue to
what the specialization can help you do. So understanding the tradition of
philanthropy and fundraising, examining of course, those practical and moral and
legal issues involved and understanding the value of fundraising, how to apply
those techniques all of that that you’ve just referred to and in a way that is
very actively involved. You’re going to be proactive in what you’re learning and
engage with your professors and with your fellow classmates and when I speak
to people who are already in the program or who have just finished or in their
last semester they say to me, “Aili, I didn’t believe that it was going to be
this engaging. When I first started, I thought I was going to feel like I was
on my own out in the ether and trying to figure it out by myself and that’s what
scared me. And you were right, when you said it was going to be engaging and I
was going to have an opportunity to learn the things that I really needed to
learn to be successful in my career.” And it’s because it means so much to you all,
being mission driven that we focused on the set of classes, the specific
coursework in the in the specialization but also the professors much like Dr.
Mahoney and what they also bring to the table.
So let’s quickly jump over to some nonprofit and NGO job examples for those
of you who may not be in nonprofit just yet and are transitioning into nonprofit.
You’ll be able to take a look at some of these. Do a little research.
LinkedIn job searches are always great. Indeed, Glassdoor, get an idea of what
those job requirements and the job descriptions
say and see if that’s something that matches up with who you are and also
scroll down to what the requirements are for the education and I would hazard a
guess and say probably 95 percent of these positions are going to ask for an
MPA or a graduate degree of some type so keep that in mind as you’re
your decision about our MPA program. So why would you choose OHIO? Now here’s a
really good point about what I was saying before about the real world
experience such as Dr. Mahoney’s and coming now and teaching you all as
students. It’s one of the reasons why you should choose OHIO. Another is that we do
not require the GRE or the GMAT and you can get this program completed in two
years, which is a really viable time frame for your career but also for your
personal life because of the way we’ve set this up to be 100% online. Taking.
Making forward progress to classes every semester but taking those classes one at
a time so you’re concentrating on that one class for seven weeks of the
semester and really retaining all the knowledge. That’s why you go to grad
school to get better. We don’t want to overwhelm you and then have you having
to repeat courses. This is why we do it one class at a time and still be able to
make forward progress and be done that real viable two-year timeframe. Another
thing that I want to point out is that what we were referring to before. That
accessible and really engaging student experience. Don’t worry about a campus
residency. Don’t worry about having to be logged on at a specific time of day or
specific day of the week or specific number of hours a week. That is not what
we are about. We are about being deadlines driven and asynchronous. Make
sure that your homework assignments are turned in before they are due the minute
before or the day before that is not quite as relevant. What is relevant is
that they are turned in prior to their given deadline date and time. You also
will not need to worry about a capstone or any experiential learning. You are.
Most of you in the fields already and therefore experiencing that experiential
learning or right now. We have a very strong support system available for you
throughout the entire degree process. Myself. I always make
myself available to my students throughout the entire process. In fact
I’ve been invited to a graduation already. We also have a student support
specialists that will be with you throughout the process as your point of
contact. Your administrative assistants if you will, for all things
administrative about registering on time for classes, what books are going to be
required, etc. We are also the only public service school in the United States that
partners with the College of Business on a Center for Entrepreneurship. This is a
really big deal and something that we’re very proud of. It makes us that much
better because of what we’re learning in that Center for Entrepreneurship. And of
course ranked very highly, very proud of that, as well in the United States by
Best Value schools. So let’s see if there are any questions. You’ll see the Q&A
section there if you would like to start on asking those questions, we’re happy to
answer them. By the way, if we do not get to them all, as I mentioned at the top of
be half hour, I will be reaching out to you individually so keep adding those
questions and I promise you you will hear from me about answers to those. So
let’s see. Here we go. Good question. Okay. So time frames to
submit application. So let me just jump over to the next slide. That’s a really
good question. Especially at this time of the semester. So best practice so that
you are aware, is to submit prior to Thanksgiving. You’re going to see the
link here but you’ve also going to receive it in documentation you’ll get
from me. The deadline is actually November the 30th, but because of the
holidays, keep that in mind everybody loses about a week over
Thanksgiving week. We also are closed between Christmas and New Year’s at the
end of December, so certainly keep that in mind as you’re submitting your
application. It’s really important to not be the person that is calling your
recommender over Thanksgiving break and saying, “Hey!
Why haven’t you submitted my recommendation letter?” So if you’re able
to get it submitted prior to, please go ahead and get it submitted prior to. Oh
very good here’s another good question and I’m going to ask you Dr. Mahoney to
weigh in on this. They’re asking about the time commitment week to week.
Generally I tell students it is somewhere in the neighborhood of 10 to
12 hours a week maybe 12 to 15 if it’s a course that’s not quite in their
wheelhouse. How do you feel about that time commitment? Do you feel it that’s
fair to say? Yeah that’s probably an average. There would be some week sorta, I’m
sure to be less than others and you know it depends upon the projects that you’re
getting in but it’s it’s not something that. That you can’t do and I found that the
same way I do. That particularly with people that I have that are doing other
things. That we’ll figure out how to make it work because what’s important is that
you get those opportunities and to your cognizant of people’s lives too. Very good point. So that brings me to another question. They’re talking about
that work-life balance right and so how are we going to do work/life student
balance. So this is a really, really good question. So what I generally tell my
students and and Dr. Mahoney jump in whenever you like. What I generally tell
my students is this um generally speaking. People frown on the word
compartmentalization, but I can tell you from experience. A military family. I was
an Air Force brat. My brother is also a military veteran, paramedic firefighter
and I have been a single parent and I completed my degree online while a
single parent with small kids still at home. Compartmentalization is your friend
and even in a case such as this where you are deadline-driven
and asynchronous and not required to be logged on at a specific time. We are not
going to say to you all “okay you need to be logged on for your professors live
lecture on Wednesday at 10:00 a.m.” We understand you all are at work at that
time, so we are going to make that lecture available to you via an
on-demand recording. So then you’re going to be able to manage your life again
with the compartmentalization whenever it works for you. The key is to keep in
mind the deadlines of when homework assignments are due.
Anything you want to add to that? Why well you know I think the other part is this
is look everybody wants a harvest but nobody wants to do the plowing. There is
plowing to it and I think about when I was working on a Ph. D and I’m a school
superintendent, I have small kids at home and you figure out. What I wouldn’t want
to do is mislead somebody because if it things things that don’t require some
struggle usually not worth having but you you do have some flexibility and
part of this becomes your own self discipline and I think why people really
have gravitated to online is you can now fill in these gaps when it’s the best
time to do it. If I have to take a class from 6 o’clock to 7 o’clock then
sometimes that doesn’t work but sometimes after the kids are in bed this
is the time that I can really work on this. And it depends on whether you’re a
lark or an owl but at the end you have your own self-discipline to contend with
and I think your point about compartmentalize. I’m going to that old
adage about “if you want something done ask your busy person” is true. Of course
you’re all busy but at the end of the day you see the value of this and you
think you know “this is going to help me to get to where I want to be.” So there is
some sacrifice. Thank you so much. That is a really terrific place to end our
webcast today. Ladies and gentlemen thank you so much for your time. We kept it to
32 minutes. Just two minutes over what I had expected.
So thank you. We appreciate your attendance. You will also once you’ve
registered, get this in recording so you can take a look at it at your leisure
later on. Thank you everyone for your attendance. Dr. Mahoney thank you so much
for your time. And your insight is very very valuable to our prospective
students. Enjoy the rest of your day everyone. Thank you.

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