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Important Update for All Creators: Complying with COPPA

Important Update for All Creators: Complying with COPPA


If you create content for YouTube,
this video is very important to watch as it describes
changes to the upload process all of your existing videos,
and potentially your monetization. Hi, I’m Lauren and I’m the head of Family Partnerships
here at YouTube. I’m going to go through
important new requirements for all videos that you should
take action on as soon as possible. I’ll provide some background
on what’s happening walk you through
a new “Audience” setting in YouTube Studio and how to use it and then answer some questions
you might have about this update. Back in September,
we shared the steps we’re taking to address a recent settlement
with the US Federal Trade Commission that will help creators comply with
the Children’s Online Privacy Protection Act known as COPPA and other applicable laws. In order to help you comply with the law we’re now required to ask you to mark
all of your videos as “Made for Kids” or not. You know your videos and audience best,
so we’ve launched a new “Audience” setting that lets you tell us
if your videos are Made for Kids or not. In addition to this setting,
we’ll use machine learning systems to help us find content
that is clearly Made for Kids. But, don’t rely on our systems
to set content for you like all automated systems, it’s not perfect. If you don’t set your audience,
or if we detect error or abuse we may set your audience for you. But in most cases,
we’ll rely on your audience setting to determine
whether a video is Made for Kids. There are two ways to set your audience:
at the channel level, or at the video level. If you know that your whole library of videos
is Made for Kids or not Made for Kids you can set your audience
at the channel level. To do so: Go to “Settings” in YouTube Studio then the “Channel” tab,
then “Advanced settings” and from there, go to the “Audience” section and choose an option
that best describes your channel. Doing this at the channel level
will apply to all of your older videos too so we encourage you to set your audience
at the channel level as a first step.>From there, if some of your videos
don’t align with your channel-level setting you can mark your audience
at the video level. To mark your older videos
as “Made for Kids” or not go to the “Videos” tab in YouTube Studio,
select which videos you’d like to edit and go to “Audience.” You’ll also be prompted
to answer this question every time you upload a new video. On the “Details” tab on the video upload page scroll to “Audience,” and choose
the option that best describes your video. Note that if you’ve already set your audience
at the channel level this will be automatically selected for you. But, make sure to choose the option that
makes the most sense for that specific video. Again, it’s incredibly important
that you take these steps to set your audience accurately. Now, we realize this is a big change so let’s dive in to
some questions you may have. What’s considered “Made for Kids” content? Per the FTC’s guidance under COPPA when deciding whether or not
your channel or video is Made for Kids you should think about factors like:
the subject matter of your video whether children are
your intended audience for the video whether the video
includes child actors or models whether the video includes characters,
celebrities, or toys that appeal to children including animated characters
or cartoon figures whether the language of the video
is intended for children to understand whether the video includes
activities that appeal to children such as play acting,
simple songs or games, or early education whether the video includes songs,
stories, or poems that appeal to children and any other information you may have
to help determine your video’s audience. Ultimately, we can’t provide legal advice so we’re unable to confirm
whether or not your content is Made for Kids. That decision is up to you,
taking into consideration these factors but we want to help you
follow the law as much as we can. Check out our Help Center,
and talk to a lawyer if you’re still unsure whether or not your content
should be marked as Made for Kids. How old is a “kid?” The age of a kid in the US
is defined as anyone under 13 but the age of a child
may be higher in other countries. So, you’ll need to consider the factors
we just went through that apply to COPPA in addition to
any applicable local laws regarding children. Note that regardless of where you’re based,
COPPA generally applies. Be sure to consult a lawyer
if you have questions. If you set your content as Made for Kids,
what does this mean for your channel? We will start limiting
the data we collect on Made for Kids content to comply with the law. Because of this,
videos that you mark as Made for Kids will be treated differently on YouTube. Some features like comments
will no longer be available. Most importantly,
those videos won’t show personalized ads so some creators may see
a decrease in revenue. What other features
will no longer be available if I set my content as Made for Kids? Starting in January,
if you mark a specific video as Made for Kids features like comments,
personalized advertising, info cards end screens, and more
won’t be available on individual videos. If your entire channel
is set as Made for Kids your videos won’t have any of those features. Your channel also won’t have Stories,
the Community tab, the notification bell and your viewers won’t be able to
“Save to Watch Later” or “Save to playlist.” Keep in mind that
these restrictions are to follow the law. For a full list of restricted features,
visit our Help Center. What happens if YouTube’s systems say that
my video is Made for Kids, but I disagree? Can I appeal? If you’ve not yet set
your audience for your video and YouTube has set it for you
to comply with legal obligations you can choose the option
that you believe is correct for this video. If you’ve already set your audience
for your video, and we detect error or abuse you still have the option to use
the “Send Feedback” button if you disagree. You can find this in
your video’s “Details” tab in YouTube Studio. What happens if I mark
my video’s audience incorrectly? If you don’t set your content appropriately,
this may result in compliance issues for you under COPPA and other laws. And, if we find that
you’re abusing our systems and intentionally
marking your videos incorrectly this may result in consequences
for your channel or videos. We know this won’t be easy for some creators and that this required change
is going to take some getting used to. But these are important steps
to ensure compliance with the law. We’re committed to
helping you prepare for this transition so if you’d like to learn more
about this new setting be sure to check out our Help Center. Thank you for watching.

100 comments on “Important Update for All Creators: Complying with COPPA

  1. We’ve seen some additional questions in the comments, so we’re adding some FAQs here:

    Q: Why is YouTube doing this?
    A: These changes address concerns raised by the U.S. FTC regarding compliance w/ the Children’s Online Privacy Protection Act (COPPA). If you are interested in sharing your view on COPPA, the FTC is receiving comments on its website until Dec 9: https://www.regulations.gov/document?D=FTC-2019-0054-0001

    COPPA is a U.S. law, you can read more about it here: https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy

    Q: What if my content is applicable to a wide audience, but is not “Made for Kids” specifically?
    Think about who you are trying to reach with your content – are you creating this content for children to enjoy, or does it appeal more to parents and adults? As the creator, you know best the audience you are trying to reach with your content. Also take a look at the features of your video – does it have actors, characters, activities, games, songs, or stories that attract children particularly? If so, your video may be made for kids. For further information on determining whether content is made for kids, see the FTC’s guidance here: https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy You may also want to consult a lawyer. For additional info, we also provide a detailed answer to this question here: https://yt.be/help/6Xh2

    Q: Does marking my video as “Not Made for Kids” mean it’s only suitable for adults?
    A: If you set your audience as "Not Made for Kids", this does not mean that it's only suitable for audiences 18+, nor does it mean we’re going to age restrict your content. The audience setting was exclusively created to help you comply with COPPA and other children's privacy laws – age restriction is a separate setting that might be enabled when a video doesn't violate our policies, but may have content that's only appropriate for audiences that are 18+. For example, a video might be age restricted if it has excessive vulgar language, or violence & disturbing imagery that provides enough context to understand it (e.g. content showing victims’ injuries in a major road accident may be removed, but we may age-restrict that same content if presented with news coverage that explains the situation and context). More info on age-restricted content here: https://yt.be/help/ai8g

    Q: How do I use the audience setting? Why am I not seeing it?
    A: To set your audience as "Made for Kids" or not, you'll need to use YouTube Studio (you won't be able to do so in Creator Studio Classic). You can either set your audience at the channel level, or the video level. To set at the channel level, In YouTube Studio, Go to Settings > Channel > Advanced settings > Audience and then choose an option that best describes your channel. Detailed instructions here: https://yt.be/help/FUt4

    To set the audience of a video or videos in bulk, go to the Video tab of YouTube Studio > Select video(s) > Edit > Audience. For more detailed instructions, check out this Help Center guide: https://yt.be/help/9Sgi

    Q: Isn’t this what YouTube Kids is for?
    YouTube.com has always been for people 13 and up, while the YouTube Kids app is for kids under 13 to watch independently. But, we can’t control how people and families use YouTube.com together. We’re making these changes to ensure our data practices for all content "Made for Kids" are protecting kids’ privacy.

    Q: Should family vloggers mark their content as “Made for Kids”?
    Some family vloggers make content for kids while others target parents and adults. You can learn more about what content is made for kids here (check out the question “What if my content is applicable to a wide audience, but not kids specifically?”): https://yt.be/help/27e7 or seek legal counsel for more advice.

    Q: Does this impact Minecraft or gaming videos? / Should gaming content be marked as “Made for Kids”?
    While different games appeal to different audiences, think about whether the content you’ve created, itself, is directed towards kids, not just the audience of the game you’re playing in a video, alone. Remember: COPPA applies to all videos on YouTube, including gaming content. For more information on determining whether content is made for kids, see the FTC’s guidance: https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy. You may also want to consult a lawyer.

    Q: How does your system / algorithm define content as “Made for Kids”?
    Our system is using the factors set forth by the FTC to identify “Made for Kids” content. For example, it’s working to identify videos that focus on subject matter or content that is designed for kids, like those that have an emphasis on kids’ characters, themes, toys, or games. More examples here: https://yt.be/help/27e7

    Q: How do I get into the YouTube Kids app?
    While this isn’t about the YouTube Kids app, we’re happy to explain a little bit more about how to be included there. Content for the YouTube Kids app must be family-friendly (we use a mix of automated filters, user feedback, and human review to determine this). There’s no way to guarantee that your content will appear in YouTube Kids – “Creating for Families” guide is designed to help creators develop programming that will be eligible for YouTube Kids and resonate with family and kid audiences: https://yt.be/help/miTP

    Q: Do I have to mark my old videos as “Made for Kids” or “Not Made for Kids”?
    A: Yes, you can bulk update all existing videos at once and set a default for future uploads using the channel level audience setting inYouTube Studio. Here are detailed instructions: https://yt.be/help/9Sgi
    If you don’t want to set your audience at the channel level, but you do want to set videos in bulk, go to the Video tab of YouTube Studio > Select video(s) > Edit > Audience. More details are in the Help Center guide here: https://yt.be/help/9Sgi

  2. Well, I set all of my channels as not made for kids, so I hope this works because I don't understand the intricacies of it. One notification, and I'm deleting my channel, which will really suck, but I'm not getting fined $42,000 for a video when I don't even understand any of this.

  3. I apologize if I'm being too logical, but how would big youtubers even survive in this stupid coppa? They won't be able to mark as kids or not from thousands of videos they make if they have little time left, and then have their channels killed all because they didn't have enough time to mark kids or not for all videos? That's extremely unfair. You got flags, you got YouTube kids. We don't need anymore, so grow up, YouTube.

  4. ع طاري التعليقات كله انكلش،اني عربي بالكوه اقره انوب انكليزي 😂😂خب حظي دحت رسمي شباب ممكن تنضمون بقناتي بداعت التحديث الجديد اممم😘جقو لايك

  5. This is why I am trying to aim my channel for teens (and possibly adults if they want to watch too). My videos might not look like it, but I am trying.

  6. COPPA and the FTC are instrumental in these changes you say, but pray tell me how children's information was "stolen" if they were on an irresponsible parents account, watching with adults or just did a Google search , ie not logged in at all, does COPPA and the FTC have psychic abilities that can identify who is actually viewing these videos? Surely rather than "punishing" the creators and adult viewers the irresponsible people who log in then hand over control to their child should be the ones who get "punished"?

  7. The kids have kidsYoutube why cant they do that please don't do this well some youtubers are quitting YouTube because of this coppa but still save youtube keep it as it is with no coppa please

    SAVE YOUTUBE!!

    Am hope so

  8. Okay…. So How do I know if my content is for kids…? I mean i do tons of vids- Gacha Life, Plotagon, RAID, Other games, ( not Roblox) And just Random Vids… How the freak am I supposed to tell the difference?!
    And if I guess wrong, i get in trouble?!
    And I always made my vids for EVERYONE – Kids, Adults, Old peeps, Dogs, cats, etc)
    So Wat do i do Youtube?
    U GUYS NEED TO TELL US EXACTLY

  9. Time for somebody to Sue the FTC or watever those guys R called, they’re acting like Tyrants or something, I think they just sued Youtube to make $$$

  10. well i'll be taking my due diligence of disliking yet another disgusting disgraceful act of youtube and go.

    i hope another company makes another youtube-esk platform so we all can take refuge there
    youtube is obviously not interested in going back to its roots and crumbles down to a husk of nothingness compared to its former self.
    where creators are treated with respect.

  11. I don't see Youtube lasting longer than 5 to 6 more years. They're just wayy too focused on monetizing the most child friendly content and completley ignoring slightly edgy content that actually built this website.

  12. Ну ожабеть не встать. Переложили ответственность с родителей на блоггеров). С одной стороны реально есть каналы которые даже подросткам не говоря уже о детях смотреть не стоит, НО какого чёрта нужно делать крайними сами владельцев канала, почему не родителей? Я не знаю, но я должен всем сказать, что ответственность за воспитание детей лежит прежде всего на РОДИТЕЛЯХ! А не на блоггерах или школе. Только на самих родителях. И не нефиг перекладывать ответственность и девелировать права и обязанности.

  13. No porque si lo asen talvez ya no sea como antes ya no va a ver divercion y YT va a perder su brilló que lo hace tan genial

  14. So you found one more way to rob your creators. You can't be Adult and you can't be For Kids. You can't even feature content that kids might like. Absurd. You've simple given too much freedom to your advertisers at the expense of your content which inherently drives your value. Loose all Cookies and tracking apps and sell advertising in bulk REGARDLESS of content. Simple stipulation in your contract with whoever you sell to. Otherwise you'll neuter the last of your value and die. Food for thought.

  15. I have a question I’m a kid I’m on mobile and I don’t have a laptop or computer so I can’t do it on mobile can you help me with it

  16. Sigh
    So, Adult Content Of S** Is Appropriate Now?
    Kids. Under. 5. Watch. YouTube.
    Honestly, Your Extremely Stupid For This, Not Only Children Will Be Terrified For Life Seeing This Content, BUT YOU LET THEM EARN MONEY?! AND ACTUAL CONENT FOR CHILDREN SHOULDNT LET THE CREATOR GET MONEY?!
    I Hope This Dosent Pass Or Channels That Kids Enjoy Will Be Cancelled.
    rest in tomatoes memelous you will be missed by ur friends

  17. Youtube is gonna lose a lot of creators, especially if they continue to make restrictions. Which for them by by money. This new Law is unacceptable.

  18. THIS IS THE WORSTMOMENT OF MY LIFE WHY DONT U DO A VIDEO FOR PARENTS TO TELL THEM GET YOUTUBE KIDS THIS IS A NIGHTMARE MY CHANNEE CONTENT WANT HAVE COMMENTS WHY DO U HAVE TO BREAK US AFTER ALL THE GACHATUBERS OR OTHER KIDS CONTENT WHEN THEY GET TIRED THEY DONT EVEN SEE A NICE COMMENTS TO MAKE THEM LESSTIRED FROM WORKING ON THE VIDEO?!

  19. I can't believe this this is effecting the gacha community and others as well! This is a dumb law YOUTUBE! How dare you! I am a small gacha YouTuber growing then this comes along, yea no not happening. Go to my channel to learn what's going on with the gacha community. Wolfy out

  20. I don’t understand how to set the audience can you show us how to do it in the iPhone app cuz I tried and it won’t work I’ll keep trying and I also scared of being fined for content

  21. Why do creators have to do this. It’s your fault, it’s ALL your fault. Creators have no idea what ads are put on what videos and who those ads go to. FTC is going after creators, these are people’s literal jobs and what your trying to tell us that you screwed up by breaking the law and now your trying to shift the blame to the people that literally make this platform what it is. Creators shouldn’t have to deal with this, it’s not their fault this is going on and now they are suffering from the consequences. Creators will stop making videos, creators will be put out of jobs, this WILL destroy people’s life and most importantly people will go bankrupt because YOUTUBE broke the law. $42,530 fine per video if the FTC thinks you marked your video wrong is messed up and ridiculous, YouTube should have to suffer the consequences it the Content Creators. Go to the FTC website and comment on why this is a terrible idea.

  22. It looks to me that there is no grey area in this, and a $42,000 fine, is very unjust.
    and shows a poor understanding of modern times from the FTC.
    Where are FTC going to stop, are sports like football next to
    be targeted again kids love sports. bananas are healthy food but kids
    love bananas are FTC going to target healthy food shows. If you only
    target key words games, toys then sports, food and fun in all fairness
    should also be targeted.
    This act will possible bring down the wonders of modern culture as we
    know it, and the start of really the end of freedom of speech for many
    healthy and friendly shows that everyone can and do enjoy.

  23. It looks to me that there is no grey area in this, and a $42,000 fine, is very unjust.
    and shows a poor understanding of modern times from the FTC.
    Where are FTC going to stop, are sports like football next to
    be targeted again kids love sports. bananas are healthy food but kids
    love bananas are FTC going to target healthy food shows. If you only
    target key words games, toys then sports, food and fun in all fairness
    should also be targeted.
    This act will possible bring down the wonders of modern culture as we
    know it, and the start of really the end of freedom of speech for many
    healthy and friendly shows that everyone can and do enjoy.

  24. Not 1 person on YouTube wants this, noe I don't make videos yet, but I know everyone else takes their time to make content for our entertainment, and this is going to undo large amounts of their work! If this keeps up, things won't end well for you, YouTube. Also a 42.5 K fine, that's stupid!

  25. This is unnecessary, I mean come on, let anyone post something on YouTube for people’s entertainment, there is no need for this.
    I understand there are some bad adult theme videos, but not all videos are like that, pretty much every video on YouTube is for all ages.

    Come on guys, think of all the hard workers that done so much for you guys

  26. #لانريد_التحديث_الجديد

    #نريد_اليوتيوب_القديم

    ادخلووووhttps://youtu.be/jWCDbRMTN3w

  27. Ok so I make animations.

    Let’s say that I upload six videos. One of them has strong language/sensitive content..

    Am I able to edit that specific video as adult without getting in trouble??!

  28. This is the 21st century. Wake up people. This is no longer Free speech. This is no longer YOUTUBE. This is Government Tube. Find another platform. I will be coming up with a Platform called (ME TUBE).

  29. I can see a Youtube Creators vs YouTube suit because of YouTube affecting the livelyhoods of many people regardless of the content they make and who is it intended for. After all, aren't there a lot of people who watch YouTube for certain popular YouTubers? And when these changes go into effect, how are these YouTubers suppose to grow their audience if people can't like, share, or be notified, if those videos or their channels marked as for kids. What does everyone here in the comments think?

  30. What if idk how to do this?????

    Yep ama just delete all my stuff kk?

    That's COPPAs falt -.-

    I'm not mad tho Soo…

  31. as a youtuber who just started a year ago thinking i could continue my channel for later on, i'm straight just confused with these new rules!
    what happens if you don't do any settings?
    is it true you have to pay if you disobey laws??
    is it true that you won't have a community tab, notif bell, etc. if your vids are on 'made for kids'?

    i wish old yt returned, let's save youtube♡

    edit: also shouldn't kids just be watching like these kids shows on tv and not rly youtube though?

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